Real problems, measured outcomes.

medium · 2026

Context matters more than prompts.

Two years of designing with AI and for it: what I got wrong, and the workflows I changed because of it.

← prototype first, production later

funnelkit · 2025

The best cart page is no cart page.

Increasing average order value 16% without touching checkout.

← 40% left because a page transition felt like commitment

funnelkit · 2025

Six hours down to four minutes.

Closing the gap between merchant language and system architecture.

← 71% of failures happened in the first 20 minutes

shasta cloud · 2023

Twenty vendor tools, one dashboard.

Making enterprise network management legible for the people on site.

← 18 months, 3 companies, 8 technicians shadowed

self-initiated · 2025

Design systems machines can actually read.

Internal design-to-code validation score from 35% to 80% across three AI tools.

← the JSON made AI think in systems, not pixels

funnelkit · 2024

88% ignored it. Then it took four minutes.

Making email automation usable for merchants who think in outcomes, not architecture.

← 6 of 10 merchants said “I give up, I’ll hire someone”

funnelkit · 2024

Same offer, same price, right moment.

Acceptance from 18% to 31% by asking three seconds later.

← fullscreen felt pushy to 8 of 10 people

Figma Plugin: Variable Finder

A Figma plugin that surfaces design tokens and variables across a library instantly, built to cut the time designers spend hunting through component files.